Managing the infinite

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Godin again:

There are essentially an infinite number of good causes to contribute to, an infinite number of people to help, an infinite number of great records to listen to as well. The problem is finding them. Connecting. Feeling like you were successful and not missing something you really needed or wanted.

Forgiving the figurative use of the word infinite, this is again the role PWGD can and must fill.

Organizations that can help us manage the infinite are facing a huge (can I say it? nearly infinite) opportunity.